Budgets and Timelines

Creative Requests fall into one of four categories:

• Organization-Wide Request
• Ministry Priority Team Request
• Outsource Request
• Internal Request

ORGANIZATION-WIDE
PAID BY SCBAPTISTCRTV / NO COST TO MINISTRY
Organization-Wide Creative Requests take up 70% of SCBaptistCRTV Staff’s budget and bandwidth. Creative Requests below are fulfilled at no-cost by SCBaptistCRTV (via in-house or outsourced ). IMPACT, Annual Meeting, Converge, Janie Chapman Offering, Executive Board Meetings, Advance Rally, Pre-Conference Collabs, and Crisis Disaster Relief.

Support Provided:
The following are provided per each Organization-Wide Event. 
– Full-Day or Half-Day Photo/Video Event Coverage

– Event Marketing Package

– Promo Video or Recap Video (includes production and post-production)

– Written Advance Story/News Article

– Tech Support Package

NOTE: Support outside the above items may need to be assigned to a non-SCBaptistCRTV budget in a case-by-case basis.

MINISTRY PRIORITY
PAID BY SCBAPTISTCRTV / NO COST TO MINISTRY

Ministry Priority Team Creative Requests take up 30% of SCBaptistCRTV Staff’s budget and bandwidth. Each Ministry Priority Team can receive the following support quarterly at no expense to the Ministry Priority Team, at the discretion of the Team Leader. Unfortunately, this support does not carry over each quarter — if you don’t use it, you lose it.

– 1 Full-Day of Photo/Video Coverage OR 2 Half-Days of Photo/Video Event Coverage

– 1 Event Marketing Package

– 1 Promo Video (includes production and post-production)

– 1 Recap Video (includes production and post-production)

– 2 Written Advance Stories

– 1 Video Advance Story

– 1 News Article

– 2 Tech Setup Package
– 1 Social Media post one month prior to event (per event)
– 1 Social Media post week of registration deadline of event (per event)

OUTSOURCED
PAID BY MINISTRY / NO COST TO SCBAPTISTCRTV

Due to SCBaptist’s bandwidth and budget, Outsourced Creative Requests will be outsourced at the Ministry Priority’s expense. These requests still require a Creative Request for workflow management, contractor staffing, digital asset management, and invoice fulfillment. Please be sure to submit an account code with your Creative Request for the Creative Team to process. The Creative Team will submit an estimate/quote for review and approval from the Contractor prior to the start of the Project and your account being charged. If you are interested in recommending a specific Creative Contractor, have the Contractor submit a form here.

INTERNAL CREATIVE REQUESTS

Internal Creative Requests, otherwise known as “Creative Checks,”are creative projects that are done internally by a Ministry Priority’s staff. These projects simply need to be emailed to “[email protected]” with the subject “Creative Check” prior to public distribution or printing. No Creative Request form needed.

NOTE: If a Creative Request is declined, it’s presented to AEDT for next steps. 

If SCBaptistCRTV Staff does not have bandwidth or budget to fulfill a Creative Request per the terms of the Creative Request Categories, the request will be outsourced at the Ministry Priority’s expense. Estimated costs associated with common outsourcing tasks are listed below.

DIGITAL MARKETING ESTIMATES
Social Media Post: $50
While posting to SCBaptist channels isn’t outsourced, the content created for the post may be. Cost may vary based on quality, deadline, clarity, experience, and vision.

VIDEO PRODUCTION ESTIMATES
Event Coverage (Half Day): $750
Event Coverage (Full Day): $1,200
Interview (Half Day): $900
Interview (Full Day): $1,500

These are the costs related to the recording of the video content and rates may vary based on quality, deadline, clarity, experience, and vision.

VIDEO POST-PRODUCTION ESTIMATES

Studio Talking Head: $200

Promo/Recap: $500

Curriculum/Resource: $500

Advance Story: $1,500

Animation: $2,500

These are the costs related to the editing of the video content and rates may vary based on quality, deadline, clarity, experience, and vision.

DESIGN ESTIMATES

Graphic Creation: $50/hr 

Art Direction: 10 hrs

Print Design: 2 hrs per page

Pixel Design: 1 hr per deliverable

Includes one round of edits (request, draft, feedback, final version). Extra edits will incur additional costs. Rates may vary based on quality, deadline, clarity, experience, and vision.

WEB DESIGN AND DEVELOPMENT ESTIMATES
100/hr
All design or development requests beyond regular maintenance of scbaptist.org and will require a custom contractor quote.

An Event Marketing Package includes Art Direction and the design of the following assets:

Print:
– 1 postcard
– 1 poster or banner

Pixel:
– 2 social media graphics
– 1 email marketing graphic
– 1 brushfire banner graphic
– 2 presentation slides
– 1 website event graphic

Tech Support Packages include an SCBaptistCRTVStaff member providing full-service technical support for the entirely of the event. Tech Setup Packages include an SCBaptistCRTVStaff member providing initial tech setup, loading content, and equipment guidance. Under the Tech Setup Package, an SCBaptistCRTVStaff member will not be in attendance for the entirety of the event.

SCBaptistCRTV has a list of approved Creative Contractors and will work alongside you to staff your request. If you’d like to recommend a potential a Creative Contractor, please have the contractor complete the Creative Contractor form.

Internal Creative Requests, otherwise known as “Creative Checks” are creative projects that are done internally by a Ministry Priority’s staff. These projects simply need to be emailed to “[email protected]” with the subject “Creative Check” prior to public distribution or printing. No Creative Request form needed.

Please complete a Creative Request six months prior to your event or deadline for your project. A Creative Consult will be scheduled after receiving your Creative Request.

Creative Requests are processed and assigned to SCBaptistCRTV Staff and Contractors the first workday of every week.

Creative Consults are scheduled Tuesday–Thursday each week for a minimum of 15min and a maximum of 1 hour.

Internal Creative Requests, otherwise known as “Creative Checks” are creative projects that are done internally by a Ministry Priority’s staff. These projects simply need to be emailed to “[email protected]” with the subject “Creative Check” prior to public distribution or printing. No Creative Request form needed. Creative Checks will be processed each week when Creative Requests are processed.

Minimum eight weeks from Creative Request submission to print deadline:

Week 1: Review request, schedule consult
Week 2: Hold consult and begin marketing plan
Week 3-4 : Develop Art Direction
Week 4: Approve art direction, Draft email template
Week 5: Draft digital/print assets, schedule social media
Week 6: Finalize digital and print assets, send to printer

Request Phase: Creative Requests are processed and assigned every Monday. Creative Consults are scheduled Tuesday–Thursday

Production Phase: SCBaptistCRTV completes design once the project is approved.
If not, it’s scheduled based on platform analytics. If the client provides copy, it must be included in the request; if not, Creative will write it (add 1 day).

Scheduling Phase (1 Week):
Day 1 – Clarity: If time-sensitive, the post is scheduled at the next available slot.
Day 2 – Scheduling: Creative Team schedules based on platform, audience, and calendar availability.

Request Phase: Creative Requests are processed on Monday and Creative Consults are scheduled Tuesday–Thursday

Production Phase:
Day 1: Creative begins once all approved content is received and a moodboard is developed
Day 4: First draft delivered
Day 5: Client gives feedback
If approved → sent to Print Team
If not → second draft scheduled
Day 9: Second draft delivered
Day 10: Client feedback due
If approved → sent to Print Team
If not → project placed on hold; a new Creative Request and Creative Consult will be needed to continue.

At most, SCBaptist can provide one art directions per quarter in-house.

Request Phase:Creative Requests are processed and assigned every Monday. Creative Consults are scheduled Tuesday–Thursday

Advance Stories: 
Max 4/month (2 from scratch, 2 from audio); ~1 month turnaround

News Articles: 
Min 2/month; 1-week turnaround (quicker if time-sensitive)

Resources: 
1-week turnaround (varies by length)

Copyediting: 
2-week turnaround (varies by length)

Proofreading: 
1-week turnaround (varies by length)

Video Scripts:
2-week turnaround (varies by length)

Time Estimates:
Writing: ~200 words/hour
Editing: 5–7 pages/hour (in-depth)
Proofing: 10–12 pages/hour (final check)
Interviewing: 1 hr per person (30 min prep + 30 min interview)
Transcription to Writing: 200 words/hour + 1 hr to review content

Request Phase: Creative Requests are processed and assigned every Monday. Creative Consults are scheduled Tuesday–Thursday

Total Capacity
Up to 6 videos per month, including no more than two Advance Stories

Liners/Talking Head: 
½ day production + ½ day post-production

Recap/Highlight: 
1 day production + 1 day post-production

Promo:
1 day production + 1 day post-production

Advance Story: 
1 day production + 2 days post-production

The Creative Team suggests that the Ministry Priority complete a Creative Consult where the Creative Team will attempt to be as complete as possible to walk a ministry through their project and request. Deliverables can be added after the Creative Consult on a case-by-case basis.

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